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1500 With Bill Barton

Bill Barton

We recently had the pleasure of sitting down with Bill Barton, TKXS founder & Chief Strategy Officer. 15:00 was the time allotted, and also a reference to our Raleigh street address — 1500 Perimeter Park Drive.

Describe your role at TKXS Officially, I’m the “chief strategy officer,” which is appropriate because I like solving problems. What the title means is that I work on new products and markets, and identify client growth areas, problem statements and pain points, determining where we can apply our skills. I'm energized when I’m presented with a client who has a problem and doesn’t know how to address it – and I believe our team is energized, as well.

What drew you to this business? When I got started 20 years ago, the internet was new and the possibilities were endless. I wanted to do something new and create something valuable. It turned out to be something of a rollercoaster. But things evened out about 10 years ago. Since then, my focus has been more about building a sustainable business that provides valuable services, does good work, engages people, and results in satisfied clients.

What would you want clients and prospects to know about TKXS? After I’ve met with a client or prospect, I want them to say to themselves, “These guys are sharp. They can solve my problem. And more important, they have my best interest in heart. I can trust them.”

A prospect recently said to me, “I’m a smart guy. But there are people who are smarter than me. I want to work with them, but I have to trust them completely. That’s why we want to work with TKXS.”

That, in a nutshell, is how I want every client to feel.

What would you want teammates to understand about TKXS? You are smart, you are capable, and the entire ownership team has your best interests at heart.

What about the merger has surprised you most? The market was quick to validate our merger. Something about our timing, and the synergies of XSInc and Technekes quickly resulted in favorable rapid market response and an avalanche of opportunities.

If you could go back and start your career all over again, what advice would you give yourself? Find the right people to work with. Regardless of your passion– whether banking or technology or art – find people you trust, who will mentor you, and who you want to emulate.

Where do you see TKXS five years from now? One, I seem us becoming the number one provider of data-driven services in the ag industry. But then, I see us applying those services – data intensive programs, market tracking, trial management – to other industries. It will require a leap of capability and maturity and professionalism, but I think it will happen.

If we had a billboard outside our offices, what would it say? These guys are great.

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