Connecting data

Yielding results

Creating demand

Preston Fay

Chief Data Officer

Recognizing that a data-driven approach is the single most effective way to improve client outcomes, Preston heads our data science practice, and understanding that our campaigns are most successful when we come at it from a data science and analytics perspective, he also oversees our marketing and corporate communications team.

The game-changing effects of data science on agribusiness.

By Preston Fay on June 4, 2020

The way TKXS’ Chief Data Officer, Preston Fay, sees it, humankind has never before in the history of the world had so much access to so much data.

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Data management: The one thing your company could be doing better

By Preston Fay on March 13, 2019

While marketers agree that data-driven sales and marketing provide a significant competitive edge, a recent AdWeek Branded survey, Mind The Data...

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