TKXS Blog | Preston Fay, Chief Data Officer

TKXS Blog

Be In-the-Know. Subscribe to Our Blog.

TKXS Blog

Be In-the-Know. Subscribe to Our Blog.

Preston Fay, Chief Data Officer

Recognizing that a data-driven approach is the single most effective way to improve client outcomes, Preston heads our data science practice, and understanding that our campaigns are most successful when we come at it from a data science and analytics perspective, he also oversees our marketing and corporate communications team.

Posts by Preston Fay, Chief Data Officer

The One Thing Your Company Could Be Doing Better

By | on Mar 13 2019 |   data science

While marketers agree that data-driven sales and marketing provide a significant competitive edge, a[...]