Let’s say your email marketing strategy is spot-on. Your data—after significant effort and maintenance—is top-notch. Your offer? Brilliant. Your...
Continue Reading
Winn Maddrey
Marketing has come a long way in the past decade. Marketing pros have become more knowledgeable – going less with our guts and more with facts....
Continue Reading
Just send an email. It seems so simple, right? As a marketing channel, email has obvious and multiple “up sides.”
Continue Reading
If you call me and ask to speak to “Edwin,” I know one thing for certain: Either I owe you money or you don’t know me at all.
Continue Reading
As businesses operate and market in increasingly technical and non-personal environments, one situation remains unchanged: People want to deal with...
Continue Reading
Some marketers wonder whether direct mail has reached a point of diminishing returns. While direct marketing has been eclipsed by online and digital...
Continue Reading