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Winn Maddrey

SVP, Marketing and Corporate Communications

Bringing extensive marketing experience and genuine concern for clients, Winn is responsible for all of TKXS’ external and internal communications and events. As senior vice president of marketing and corporate communications, he is the voice of TKXS, driving awareness for all TKXS’ solutions, platforms and services, and contributing to all messaging and branding. Winn is also a spokesman for TKXS.
More than words: five easy ways to boost email open rates
By Winn Maddrey on June 11, 2019

Let’s say your email marketing strategy is spot-on. Your data—after significant effort and maintenance—is top-notch. Your offer? Brilliant. Your...

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Data quality: The elephant in the room
By Winn Maddrey on January 14, 2019

Marketing has come a long way in the past decade. Marketing pros have become more knowledgeable – going less with our guts and more with facts....

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Email marketing. The good, the bad, and the effective.
By Winn Maddrey on July 25, 2018

Just send an email. It seems so simple, right? As a marketing channel, email has obvious and multiple “up sides.”

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What's in a name? For modern marketers, everything.
By Winn Maddrey on July 11, 2018

If you call me and ask to speak to “Edwin,” I know one thing for certain: Either I owe you money or you don’t know me at all.

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The value of conversation in today’s high-tech marketing environment
By Winn Maddrey on June 5, 2018

As businesses operate and market in increasingly technical and non-personal environments, one situation remains unchanged: People want to deal with...

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The argument for direct mail
By Winn Maddrey on May 16, 2018

Some marketers wonder whether direct mail has reached a point of diminishing returns. While direct marketing has been eclipsed by online and digital...

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