TKXS Blog | Winn Maddrey, SVP, Marketing and Corporate Communications

Connecting. Yielding. Creating.

The TKXS Blog

Connecting. Yielding. Creating.

The TKXS Blog

Winn Maddrey, SVP, Marketing and Corporate Communications

Bringing extensive marketing experience and genuine concern for clients, Winn is responsible for all of TKXS’ external and internal communications and events. As senior vice president of marketing and corporate communications, he is the voice of TKXS, driving awareness for all TKXS’ solutions, platforms and services, and contributing to all messaging and branding. Winn is also a spokesman for TKXS.

Posts by Winn Maddrey, SVP, Marketing and Corporate Communications

More Than Words: Five Easy Ways To Boost Email Open Rates

By | on Jun 11 2019 |   email marketing subject lines

Let’s say your email marketing strategy is spot-on. Your data—after significant effort and maintenan[...]

Data Quality: The Elephant In The Room

By | on Jan 14 2019 |   marketing data quality demand creation

Marketing has come a long way in the past decade. Marketing pros have become more knowledgeable – go[...]

The Value of Conversation In Today’s High-Tech Marketing Environment

By | on Aug 22 2018 |   B2B marketing marketing

As businesses operate and market in increasingly technical and non-personal environments, one situat[...]

Email Marketing. The Good, The Bad, and The Effective.

By | on Jul 25 2018 |   demand generation email marketing

Just send an email. It seems so simple, right? As a marketing channel, email has obvious and multipl[...]

What's In A Name? For Modern Marketers, Everything.

By | on Jul 11 2018 |   data marketing clean data

If you call me and ask to speak to “Edwin,” I know one thing for certain: Either I owe you money or [...]

The Argument For Direct Mail

By | on May 16 2018 |   direct marketing sales direct sales

Some marketers wonder whether direct mail has reached a point of diminishing returns. While direct m[...]