Those of us in the industry have heard the stories —
The customers
whose checks don’t arrive until months after a program’s end.
The marketing team
that cringes to think of its out-of-date and inaccurate mailing list.
The sales team
that has no way of knowing which customers are “just short” of achieving maximum savings.
The manufacturer
who can’t gauge financial liability until after a program has ended.
The stories go on and on, but the solutions begin with one simple four-letter word: Data. In today’s animal health market, data lies at the heart of all successful sales or marketing efforts.
“Think of data as the foundation of a house,” says Bryan Armstrong, TKXS vice president, animal health business development. “For any one of our four most common animal health client needs – data collection and management, program management, demand creation solutions, and data science – to succeed, it must be built on rock-solid, reliable data. And that’s an area where we shine.”
TKXS is a trusted and strategic industry partner, with a proven track record of exceeding client expectations, standardizing and cleaning up data and delivering insights and analytics in a timely fashion for 20+ years. TKXS also stands apart from competitors with its ability to assist clients with nearly every aspect of their animal health sales and marketing efforts.
“Data expertise is one thing,” says Bryan, “but TKXS also offers program management and fulfillment, with an unheard-of level of visibility and accuracy. Sales reps and managers can always check-in, not only to see where they stand, but where their customers stand, helping reps identify specific customers who might qualify for substantially larger rebates and cash back if they only buy just a fraction more.”
“Likewise, our demand creation efforts deliver ROI because we rely on data to identify best customers and prospects,” he continues, “and then, we use that data and insights to deliver actionable leads back to our clients’ sales teams.”
TKXS offers the animal health industry complete solutions, each beginning with ensuring that the data is clean, complete, current, and accessible.
“For any one of our four most common animal health client needs – data collection and management, program management, demand creation solutions, and data science – to succeed, it must be built on rock solid, reliable data. And that’s an area where TKXS shines.”
“I don’t believe in playing with other people’s money,” says Bryan. “Those checks mean a lot to our clients’ customers, and we’re not talking small potatoes. We’re talking about a single business person who might be expecting $10,000 or $15,000 – and that’s at just one location. Waiting months on end to get that money is not acceptable.”
Fluent in all aspects of animal health, from companion animal to food animal, TKXS is experienced in using data to increase market share, drive sales, and enhance product performance. And backed by the strength, depth and innovation of TELUS Agriculture, clients trust TKXS to affordably and efficiently access tough targets, support sales, manage programs, and increase revenue and ROI. No other company offers a more complete suite of data-driven products and services for the animal health industry.
Read more about TKXS' perspective and expertise from Chief Data Officer, Preston Fay, “Data management: the one thing your company could be doing better.”
