Topic: Data

The four-letter word that can make or break animal health sales.
By TKXS Author on April 6, 2021

Those of us in the industry have heard the stories — The customers whose checks don’t arrive until months after a program’s end. The marketing team ...

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Tracking in-season crop protection sales in North America.
By TKXS Author on July 23, 2020

In these very uncertain times, the majority of U.S. ag retailers know one thing for certain: They don’t have to wait ‘til next season for market...

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The game-changing effects of data science on agribusiness.
By Preston Fay on June 4, 2020

The way TKXS’ Chief Data Officer, Preston Fay, sees it, humankind has never before in the history of the world had so much access to so much data.

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“Questioning” – the first phase of the data science process
By Kathryn Lynn on February 4, 2020

For a client, a data science project usually begins in one of two ways. One, the client says, “We have this business situation, and we need help...

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Data science: the effort behind the "magic"
By Kathryn Lynn on July 18, 2019

Data, I think we all agree, can be immensely powerful. Properly understood and applied, data can transform a business, increase supply chain...

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The seven essential steps of data science
By Kathryn Lynn on June 18, 2019

As a data scientist, when I meet with new clients, I like to crowdsource the question: What do you think data science is?

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TKXS: data-driven innovation
By TKXS Author on May 23, 2019

This article was originally published in CIOReview and is reprinted here, in its entirety, with permission. @CIOReview  

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Data management: The one thing your company could be doing better
By Preston Fay on March 13, 2019

While marketers agree that data-driven sales and marketing provide a significant competitive edge, a recent AdWeek Branded survey, Mind The Data Gap,...

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Data quality: The elephant in the room
By Winn Maddrey on January 14, 2019

Marketing has come a long way in the past decade. Marketing pros have become more knowledgeable – going less with our guts and more with facts....

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Trials, not errors. Harvesttime with CultivatorSuite Trials.
By TKXS Author on September 25, 2018

A revolutionary approach to field trial data collection has clients eagerly anticipating this year's harvest.   

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