Those of us in the industry have heard the stories — The customers whose checks don’t arrive until months after a program’s end. The marketing team
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In these very uncertain times, the majority of U.S. ag retailers know one thing for certain: They don’t have to wait ‘til next season for market...
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The way TKXS’ Chief Data Officer, Preston Fay, sees it, humankind has never before in the history of the world had so much access to so much data.
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For a client, a data science project usually begins in one of two ways. One, the client says, “We have this business situation, and we need help...
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Data, I think we all agree, can be immensely powerful. Properly understood and applied, data can transform a business, increase supply chain...
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As a data scientist, when I meet with new clients, I like to crowdsource the question: What do you think data science is?
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This article was originally published in CIOReview and is reprinted here, in its entirety, with permission. @CIOReview
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While marketers agree that data-driven sales and marketing provide a significant competitive edge, a recent AdWeek Branded survey, Mind The Data...
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Marketing has come a long way in the past decade. Marketing pros have become more knowledgeable – going less with our guts and more with facts....
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A revolutionary approach to field trial data collection has clients eagerly anticipating this year's harvest.
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