Those of us in the industry have heard the stories — The customers whose checks don’t arrive until months after a program’s end. The marketing team ...
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Tracking in-season crop protection sales in North America.
In these very uncertain times, the majority of U.S. ag retailers know one thing for certain: They don’t have to wait ‘til next season for market...
Continue ReadingThe game-changing effects of data science on agribusiness.
The way TKXS’ Chief Data Officer, Preston Fay, sees it, humankind has never before in the history of the world had so much access to so much data.
Continue Reading“Questioning” – the first phase of the data science process
For a client, a data science project usually begins in one of two ways. One, the client says, “We have this business situation, and we need help...
Continue ReadingData science: the effort behind the "magic"
Data, I think we all agree, can be immensely powerful. Properly understood and applied, data can transform a business, increase supply chain...
Continue ReadingThe seven essential steps of data science
As a data scientist, when I meet with new clients, I like to crowdsource the question: What do you think data science is?
Continue ReadingTKXS: data-driven innovation
This article was originally published in CIOReview and is reprinted here, in its entirety, with permission. @CIOReview
Continue ReadingData management: The one thing your company could be doing better
While marketers agree that data-driven sales and marketing provide a significant competitive edge, a recent AdWeek Branded survey, Mind The Data Gap,...
Continue ReadingData quality: The elephant in the room
Marketing has come a long way in the past decade. Marketing pros have become more knowledgeable – going less with our guts and more with facts....
Continue ReadingTrials, not errors. Harvesttime with CultivatorSuite Trials.
A revolutionary approach to field trial data collection has clients eagerly anticipating this year's harvest.
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