Topic: Marketing

New to marketing automation? Five first steps.
By TKXS Author on February 11, 2020

So you’ve got a new marketing automation system? Congrats! Not sure what to do next? You’re not alone.

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More than words: five easy ways to boost email open rates
By Winn Maddrey on June 11, 2019

Let’s say your email marketing strategy is spot-on. Your data—after significant effort and maintenance—is top-notch. Your offer? Brilliant. Your...

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Harnessing the power of who you know
By TKXS Author on October 9, 2018

In a recent podcast with Jim Regan, CMO of MRP (Managed Resource Partners), TKXS CEO Steve Amedio discussed an unusual and effective tactic for...

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Email marketing. The good, the bad, and the effective.
By Winn Maddrey on July 25, 2018

Just send an email. It seems so simple, right? As a marketing channel, email has obvious and multiple “up sides.”

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What's in a name? For modern marketers, everything.
By Winn Maddrey on July 11, 2018

If you call me and ask to speak to “Edwin,” I know one thing for certain: Either I owe you money or you don’t know me at all.

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The argument for direct mail
By Winn Maddrey on May 16, 2018

Some marketers wonder whether direct mail has reached a point of diminishing returns. While direct marketing has been eclipsed by online and...

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