Ashley Taylor joined our Charlotte office in 2008. Read her story here.
1. Describe your role at TKXS.
I am the team lead for our marketing solutions team. We create demand for our clients with solutions including marketing automation, multi-channel marketing, RepOnCall, marketing consulting, you name it. What differentiates us from other marketing agencies is that everything we do starts and ends with data. Use the data to drive the decision is our mantra.
2. What drew you to this business?
With my mom’s encouragement (she owns her own poultry brokerage business in Delaware), I took an ag econ class in college. The professor recruited me for the student NAMA (National Agri-Marketing Association) competition team, and I absolutely loved it. Every year, we’d create a new food or ag product and then, develop a complete go-to-market strategy. In my senior year--for the first time in our school’s 24-year participation history — we made it to the NAMA finals in Kansas City. At the same time — talk about serendipity — Preston (our chief data officer) reached out to my professor, saying that TKXS would be at the NAMA conference and was hiring. It’s pretty uncommon for someone with such a specialized education (my degree is in food and agribusiness management) to be able to put it to use. I ended up interviewing with TKXS there, and after a few more of life’s twists and turns, I finally accepted a position and moved to Charlotte.
3. What advice do you wish you’d been given early in your career?
Don’t let fear hold you back. I took some risks early in my career, but now wish I’d taken even more. As they say, you miss 100% of the chances you don’t take.
4. What do you want people to know about TKXS?
I want people to know that TKXS is a really special place. I’m proud to work with really gifted marketers and brilliant engineers. If you have a problem, we want to help you solve it. And we want to care for you the way we would want to be cared for.
5. If we had a billboard outside our offices, what would it say?
Well that’s easy — We Create Demand.
Read more: Women: Changing The Face Of Agriculture