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Take Five With Sara Beaty

By TKXS Author on August 6, 2019

A senior client engagement manager in our Charlotte office, Sara joined TKXS in 2018. 

1.    What is your role at TKXS? 

I’m responsible for the health of customer accounts and building client relationships. At the end of the day, business is all about relationships — people work with people they trust. I focus on getting to know our customers, their businesses, and their needs  and partnering to help them succeed.   

Secondarily, I oversee Intent, TKXS’ predictive analytics platform for sales intelligence and account-based marketing.


2.    What drew you to this business? 

It’s a story of knowing the right people at the wrong time, and then later, kismet bringing us together at the right time. When I was first introduced to TKXS in 2016, Diana Henderson and I really hit it off. I knew TKXS was a company to keep my eye on, but it wasn’t the right fit or time. Almost exactly a year later, I happened to run into Diana, through what I can only describe as divine intervention. The company had recently gone to market with Intent, and they were looking for someone with marketing and insights background to support that product and grow the marketing solutions business. I actually wasn’t looking to leave my previous company, but I had a gut feeling that TKXS was my next move.


3.    What advice do you wish you’d been given early in your career? 

Stay Curious is a TKXS core valueand it has really hit home for me this past year. 

I think often people shy away from asking questions for fear of sounding ignorant or looking like you don’t know answers to things you should know. Sometimes you think you have the answers and start making assumptions. But, asking the right questions demonstrates perceptive quality and a certain level of investment. Our client engagement team just did a great training on the art of asking questions and the risk for our business if we don’t.   

Being fairly new to TKXS and many of the industries we service, I’ve been able to ask questions without inhibitionand it’s been really rewarding in allowing me to get up to speed quickly. 


4.    What do you want people to know about TKXS?  

One thing I didn’t know about TKXS before joining was the service mentality that we live every day. Not only in the way we service our customers, but even more in the way we give back on our own. Outside of TKXS, our people serve others through philanthropy, non-profit leadership, pastorship, and more. And I absolutely love TKXS’ passion around All-In to Fight Cancer.  It was really no surprise to me when Serve Others was rolled out as one of our five core values.  

Oh, and a shameless plug … we’re actually the second largest marketing firm (in terms of local employee size) in Charlotte. I think that’s a lesser-known fun fact.  


5.    If we had a billboard outside our offices, what would it say? 

Put on your thinking capWe love solving problems here. A lot of times clients don’t know exactly what they need, but with our thinking caps on, TKXS excels at collaborating and consulting to uncover solutions.  


Read More: 14:31 With Diana Henderson

Read More: Putting Corporate Values Where Our Heart Is

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